Shopify
Shows sales, orders and products. Sales alone can’t tell you whether your ads are profitable.
The decision intelligence layer for ecommerce
Know what deserves your attention next.
See where you make a profit, where ad spend goes to waste, and what to review first, using your Shopify sales, Google Ads and product costs.
Store overview · Last 30 days
See what remains after costs and where to review ad spend.
Contribution Profit$42,680Estimated
Estimated Break-even ROAS2.04×Estimated
Google Ads spend$48,760Verified
Review next
$3,842 spent on search terms with no attributed orders in the last 30 days.
Ask AffyWhere did the $3,842 go?
Non-Brand Search accounts for $2,416 of that spend. Source: Google Ads search terms, last 30 days.
Insufficient evidence
Profit-based recommendations are withheld for 4 products with missing verified costs.
Private beta data sourcesShopifyGoogle Ads
01 / The problem
Revenue can rise while profit falls.
Google Ads
Shows spend, clicks and attributed sales. Your break-even depends on costs the ad account doesn’t have.
Product costs
Often live in a spreadsheet, supplier invoice or separate system.
You have the data. Affluat brings it together so you can see which decision deserves attention first.
02 / How it works
From connected data to a decision.
ShopifySales and orders
Google AdsSpend and attribution
Product CostsUnit economics
Decision intelligenceProfit · Waste · Opportunities · EvidenceWhat deserves attention next
Connect
Bring Shopify sales and Google Ads performance together.
Analyze
Compare profitability, break-even ROAS and ad spend.
Check the evidence
Review sources, cost assumptions and gaps.
Prioritize
See which search terms, campaigns and growth opportunities deserve review.
From reporting to decisions
You don’t needanother dashboard.You need to know what requires adecision.
Find where you’re making money, where ad spend may be going to waste, and what to review first.
Typical analyticsAffluat
- Typical analyticsShows ROAS
- AffluatCompares ROAS with your break-even
- Typical analyticsShows spend
- AffluatSurfaces potentially wasted spend
- Typical analyticsShows revenue
- AffluatShows what remains after costs
- Typical analyticsSends alerts
- AffluatPrioritizes what deserves attention
- Typical analyticsDisplays numbers
- AffluatShows how strong the evidence is
03 / The workspace
See the decisions inside Affluat.
Explore seven product views with Veylora Skin, a fictional ecommerce store.
01 / Product tour
Understand profitSee what your store keeps after the costs that matter.
Profitability · Last 30 days
See what remains after product costs, advertising and platform fees.
Revenue$186,420
Contribution Profit$42,680
- RevenueVerified $186,420
- Product CostsEstimated −$83,560
- Google Ads SpendVerified −$48,760
- Payment & Platform FeesVerified −$11,420
- Contribution ProfitEstimated $42,680
- Contribution Margin
- 22.9%
What remains from every revenue dollar after product costs, advertising and platform fees.
- Estimated Break-even ROAS
- 2.04×
Your ads need at least $2.04 in revenue for every $1 spent to cover the included costs.
- Gross Margin
- 55.2%
Revenue remaining after product costs, before advertising and platform fees.
Revenue doesn’t tell you whether you’re making money.
Affluat combines product costs, advertising spend and platform fees to show what remains. It also calculates the return on ad spend (ROAS) your campaigns need to break even.
02 / Product tour
Find wasteSee which searches and campaigns deserve a closer look.
Which search terms deserve action? · Last 30 days
Review terms that spend money without attributed orders before excluding them.
$3,842 Potentially Wasted Spend · $3,842 was spent across search terms with no attributed orders. Selected terms shown, including converting terms. The zero-order examples are a subset of the total.
| Search term | Spend | Attributed orders | Decision |
|---|---|---|---|
| organic tallow face cream | $684 | 21 | Keep |
| natural skin moisturizer | $512 | 7 | Watch |
| how to make tallow cream | $386 | None attributed | Review as negative keyword |
| free skincare samples | $241 | None attributed | Review as negative keyword |
Compare campaigns against break-even
Which campaigns cover their costs? · Last 30 days
Compare attributed sales per advertising dollar with the estimated 2.04× break-even threshold.
| Campaign | Spend | Attributed revenue | ROAS | Break-even | Decision |
|---|---|---|---|---|---|
| Performance Max · Core Products | $14,820 | $64,970 | 4.38× | 2.04× | Above estimated break-even |
| Brand Search | $5,260 | $29,840 | 5.67× | 2.04× | Above estimated break-even |
| Non-Brand Search | $12,480 | $31,760 | 2.54× | 2.04× | Above estimated break-even |
| Shopping · Prospecting | $9,340 | $18,220 | 1.95× | 2.04× | Below estimated break-even · Review |
| Retargeting | $6,860 | $24,190 | 3.53× | 2.04× | Above estimated break-even |
03 / Product tour
Know what to do nextStart with the signal that deserves attention, then follow the evidence.
Store overview · Last 30 days
Sales, orders and what remains after costs. Google Ads ROAS uses $168,980 in attributed revenue.
Revenue$186,420
Contribution Profit$42,680Estimated
Ad Spend$48,760
Google Ads ROAS3.47×
Orders2,148
Average order value (AOV)$86.79
Review next · $3,842 in search spend produced no attributed orders.
RevenueContribution Profit
See prioritized alerts
What needs attention first?
Recent alerts · Last 30 days
- High priority
$1,284 spent on search terms with no attributed orders in the last 7 days.
VerifiedReview →
Open Search Intelligence to inspect terms with no attributed orders.
- Opportunity
Brand Search returned 5.67× versus the estimated 2.04× break-even.
EstimatedReview →
Compare Brand Search with the estimated threshold in Campaigns before changing spend.
- Watch
Shopping · Prospecting ROAS fell 18.0% (2.00× to 1.64×) versus the previous 7 days.
VerifiedReview →
Check the two seven-day periods before making a budget decision.
- Data quality
4 products need verified costs before Affluat can recommend profit-based actions.
UnavailableReview →
Review Data Health and verify the missing product costs.
Explore AI Advisor
Ask Affy what’s driving the numbers.
Affy explains what changed, why it matters and which evidence supports the answer.
Merchant
Where should I review ad spend first?
Affy Affluat assistantStart with Non-Brand Search.
Why It accounts for $2,416 of the $3,842 spent on search terms with no attributed orders.
EvidenceVerifiedGoogle AdsSearch termsLast 30 days
Merchant
Should I increase the Shopping · Prospecting budget?
Affy Affluat assistantReview it before increasing spend.
Why Its 1.95× ROAS is below the estimated 2.04× break-even, and its 7-day ROAS fell 18.0% from 2.00× to 1.64×.
EvidenceEstimatedGoogle Ads + Store cost model
Review data health
What data can I rely on? · Last 30 days
Sales and advertising are connected. 4 products still need verified costs.
| Source | State | Coverage |
|---|---|---|
| Shopify | Connected | 2,148 orders · last 30 days |
| Google Ads | Connected | 5 campaigns · $48,760 spend |
| Product costs | Review coverage | 124 of 128 products have verified costs |
See what Affluat finds in your store.
04 / Decision Integrity
Know what the data can support, and what it can’t.
Affluat shows how much confidence to place in each number. Verified metrics come directly from connected data. Estimates depend on modeled inputs, and recommendations are withheld when the evidence falls short.
Veylora Skin · Demo store · Sample data
$48,760 Google Ads spend
Spend comes from the connected ad account for the selected 30-day period.
See the evidence
Source: Google Ads spend for the selected reporting window.
Store contribution margin · 22.9%
Store contribution margin includes modeled product costs.
See the evidence
Verifying the missing product costs would replace the modeled inputs.
Profit recommendations withheld
4 products need verified cost data before Affluat can recommend profit-based actions for them.
See the evidence
Provide verified product costs so Affluat can assess those products.
Integrations and trust
Built for decisions involving real money.
Shopify
Sales, orders and product data.
Google Ads
Campaign spend, attributed sales and search terms.
- Permissions reviewed at onboarding
- Workspace access explained
- Evidence shown with recommendations
Beta onboarding covers requested permissions, read-only access where applicable, and how workspace data is isolated. If campaign actions become available, they will require your explicit authorization.
affluat60-second product walkthrough coming soon
From signal
to evidence.
to evidence.
06 / Meet Affy
Meet Affy. Your guide behind the numbers.
Affy helps explain what changed, why it matters, and what evidence supports each recommendation.
FAQ
Before you connect.
What does Affluat connect to?
The private beta focuses on Shopify and Google Ads.
Does Affluat change my Google Ads campaigns?
The beta workflow shown here is for analysis and review. Any future campaign actions will require explicit authorization.
How does Affluat calculate profitability?
Contribution profit subtracts product costs, advertising and included fees from revenue.
What does Estimated mean?
The figure depends on modeled or incomplete inputs. Affluat shows which inputs affect confidence.
What happens if product costs are missing?
Store totals may use estimated costs. Product-level recommendations can be withheld when evidence is insufficient.
How is my store data handled?
During onboarding we’ll explain which permissions are requested and how workspace access and merchant data are handled.
What happens after I join the beta?
We review your request and invite eligible merchants to guided onboarding.
Private beta
See what Affluat finds in your store.
We’re inviting a small group of Shopify merchants running Google Ads to experience Affluat before the broader release.
Join the Private BetaFounding merchants receive guided onboarding.